Khasanov Ruslan

Khasanov Ruslan

Product Designer

Let's create something interesting together

A year ago

About

Hello! I'm product and digital designer with almost 10 years experience. My core skills are based in design strategy, UX design, shipping final UI and leading design system projects as well.

Projects

2024

Dolyami lets you split purchases into four equal payments. The first is charged immediately, and the remaining three are deducted from your bank card every two weeks. Available only in partner online stores.

Case available

2023
New buyer experience for gaming service provider at LFCarry

LFCarry is a global provider of in-game services with 100,000 customers. I led the design for the new shopping experience where we introduced search, product catalogue, reviews and much more.

See case

2022

With product design director, user experience research and engineering teams I designed a connected event product ecosystem that scaled from 0 to 2MM monthly active users. Launched and grew a new membership offering with $1MM budget. Redesigned global event and ecommerce website responsible for $100M annual revenue.

See case

2022

Case available

2021

A courier app for a Russian logistics startup. The purpose of the app is to make the courier experience as clear as possible, to reduce the burden on support. The app has to work in any network conditions, so it was decided to abandon the map.

2021
Tinypipe

Tinypipe is a mobile CRM system. Its purpose is to optimize sales processes in small teams. It gives you the freedom to roam, keeping you constantly connected and ready to win sales.

2020
Driver App at Vezet

Vezet – biggest russian taxi company (in 2021 was acquired by the Yandex). With product manager developed an analytics strategy by defining key metrics and KPIs for the product’s growth. Lead the redesign of mobile applications on iOS and Android which increased the net promoter score by 20%.

2019
Telegram chat screen and attachment menu on Android

🎉 The winner of the Telegram's design competition in March 2019

2017
Fasten

Fasten used to be an US transportation network company based in Boston. With 1.1 million downloads of its mobile app since the launch Fasten was a significant company on the ride-hailing market competing Uber and Lyft. It operated in Boston and Austin, with over 50,000 monthly active customers using the company's mobile app to request rides.
Case: hsnv.tilda.ws/fasten

Work Experience

2024 — Now
Moscow

• Responsible for the design of the installment payment section in the mobile app and the BNPL service
• Setting design strategy
• Ensuring a user-centered experience

2023 — 2024
Lead Product Designer at Legionfarm
Singapore

• Taking projects from conceptual ideas through to UX/UI concepts, final user flows, prototypes and assets delivery
• Building and maintaining design systems, creating elegant solutions to complex user experience problems
• Conducting user interviews to collect quality feedback

2019 — 2023
Boston, Massachusetts, United States

• Leading global digital transformation racer and ecommerce experience in Spartan with 10M+ users in 45 countries. As result conversion rates increased by 30%, users registration rate improved by 20%
• Taking projects from conceptual ideas through to UX/UI concepts, final user flows, prototypes and assets delivery
• Building and maintaining Spartan design systems, creating elegant solutions to complex user experience problems
• Conducting user interviews to collect quality feedback

2020 — 2022
Moscow

• Creating courier app on iOS & Android platforms
• Improving the experience of users, improving existing functionality
• Conducting user interviews to collect quality feedback

2018 — 2019
Lead Product Designer at Vezet Group
Moscow

Fasten was acquired by Vezet in 2018. We continue to operate our business and product as a part of Vezet. I lead the Product Design organization across our web and mobile experience.

• Improving user experience in biggest russian taxi company with 1M+ users
• Leading navigation driver and rider apps
• Conducting user interviews to collect quality feedback
• Teaching junior team members animation, design and prototyping
• Working in close correspondence with developers and researchers
• Participating in selling a business preparation: growing metrics and improving teamwork to show better company results

2017 — 2018
Senior → Lead Product Designer at Fasten
Boston, Massachusetts, United States

• Taking projects from conceptual ideas through to UX/UI concepts, final user flows, prototypes and assets delivery
• Building and maintaining Fasten design systems, creating solutions to complex user experience problems
• Creating apps on iOS & Android platforms
• Improving the experience of users, improving existing functionality
• Collaborative work with the design team. Sharing ideas and feedback for other designers work, presenting pixel perfect designs to founders, product managers and developers
• Experience creating navigation and page layout/templates, functional design, iconography, look and feel and style guides

2015 — 2016
Moscow

• Creating Mobile apps, websites and brand identities
• Preparing new visual strategy
• UX Consulting
• Creating landings, promo sites and proof of concepts (POCs)

2014 — 2015
Moscow

• Working within the product team to define the customers' and the business problems
• Creating design artefacts: mockups, user flows, wireframes, interactive prototypes to communicate design ideas
• Contributing high-level strategic decisions with the rest of the product team
• Collaborating with developers and QA to build and ship the real product solutions
• Working closely with the product team to optimise the product solutions and iterate on them to enhance them for business and for the users

2013 — 2014
Visual Designer at Citymetria Group
Moscow

• Creating Mobile apps, websites and brand identities
• Preparing new visual strategy
• UX Consulting
• Creating landings, promo sites and proof of concepts (POCs)

Education

2006 — 2011
Moscow State University
Moscow

Contact

LinkedIn
Telegram